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Rapala is the inventor of the balsa fishing lure. Anglers around the world put their faith in Rapala because their unwavering dedication to the highest quality fishing lures, knives, tools and accessories.

The Rapala USA website was developed with XHTML, CSS, jQuery/Javascript, PHP and MySQL. Additionally a custom PHP/MySQL content management system was developed specifically for this website.

Paper. Printing. Design. Knowledge. Ed’s your friendly educator for all things paper, printing and design. He’s here to help you communicate your ideas, on-press and on paper. He’s your source for information – and inspiration – that will impress your friends and clients, make you look good, and help you achieve the results you’re looking for.

Ed lives online and on paper, and is one of the most popular promotional series in paper promotions history. We’d now like to introduce you to the newest edition, Ed #13 Balance, in print and online. In this issue, Ed offers a big-picture view of sustainability in communications. Ed wants to help designers take more responsibility for ensuring that their projects are as sustainable as possible.

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